Spent part of Wednesday working on label designs for the bottled water we will be using this summer as part of our servant evangelism projects. We went with the top design because it was a bit more “manly”, even though I liked the bottom one better. Click on them to go over to the Church Marketing Lab to get a better look.
Design #1
Design #2
10 Comments
you’re right, very “manly”……? Does this mean that if I like the bottom one better that I need to turn in my man card? LOL
Now that is a manly design.
Yeah…it’s hard to even look, act or advertise in a manly way when it comes to water.
Chris, you know I’ve got nothing but love for you man, but I think by now you probably know my feeling on church marketing.
Will you please (feel free to e-mail me if you wish) explain to me, why your bottled water says “No strings attached” yet it seemingly has a string attached by being an advertisement for Compass Point.
Again, much love to you, Cpoint and seriously - - mad props for the entire servant evangelism idea. However, I struggle with the idea of a “no strings attached” statement when your logo and website our slapped all over the bottle.
Why can’t you give out just plain bottles of Zephryhills, Crystal Geyser, or Nestle water, and when someone asks “Why are you doing this” you explain to them, because God loves you, THEN if they ask specifically you can share about Compass Point. One, I think it’d probably be more cost effective, and two, I think that would be truly “no strings attached.”
In no means am I questioning the leadership of Compass Point and I am CERTAINLY not questioning the intentions of you or the leadership, I’m just curious though: Why did you all make this decision?
Will - Why yes, you are questioning the leadership of Compass Point.
You know I don’t sweat being questioned…and a good question to boot.
We have been doing the water bottle thing for four years now…in every way possible. This past year was the most difficult because of outside issues. Last spring a cult was giving out water in a nearby park. We got tired of answering who we were and were we a cult? We approached two of the companies you mentioned above about setting ourselves up as a distributor or reseller since we ordered so much. Both let us know that they weren’t real thrilled with their product being associated with a church or a religion. We also got much flack from the city last year because we were giving out water without proper approval, a license or with out properly identifying ourselves. Another local church was giving out water…people thought it was free…and the church then pressed them for a “donation” for their youth trip. Finally we had a guy come to Compass Point several months ago that got one of our bottles of water last summer. He told us he knew we were a church…knew we cared because we gave out water…was having problems…but had no way to find us after he left the park because we didn’t have any contact info on the bottle.
You know I’ve got nothing but love for you. But we are not trying to reach Will Young…we are trying to reach Lakeland. In the end…we are in Lakeland…you are not. Having done this a few times over the years we have a pretty good idea of what is needed to reach this mission field.
The words “no strings attached” lets people know we aren’t going to hit them up for money. The logo makes the city and local park people happy. The Bible verse lets people know we aren’t worshiping white salamanders or the Mother Mary. The website lets people know how to get in touch with us if the Holy Spirit speaks into their life. The personalized water bottles adheres to the wishes of the companies that objected to us using their product. The water…well it just goes down pretty good on a hot day.
As for your feelings on church marketing…may I suggest you join us this Sunday as we start our “Got Baggage?” sermon series.
Thanks for the question…seriously…it let me explain some things that I sure others that read this blog question. It really wasn’t a marketing thing…it was a necessity because of what we experienced in the past.
PS - The logo was only added to appease the city officials…it was not on the initial designs…but added later. That’s why it is shoved into the design instead of flowing with it. It also explains the size of the logo. Both looked better without the compass icon. If you think the water thing is bad…you ought to see the city’s rules for having a banner up in front of your location.
Thank you for your response, it allows me to understand now where you’re coming from.
I wish I would have known about your troubles with the named companies, as I happen to be a distributor of one of the companies mentioned and could care less what you do with my water.
I do appreciate what you’re doing for Lakeland, and I think it’s absolutely incredible. Having spent quite a bit of time, and still spend more than I like to in the city, I can truthfully say Compass Point is a blessing to the area, I know a few people who have been blessed as a result of a direct, or indirect relationship to CP.
Again, I truly love your devotion to servant evangelism and wish more people would catch on. I just want to know that folks are doing it out of a desire to serve their specific field, and not a desire to prosper themselves, or their goals. I was fairly certain Compass Point’s intentions were not of such, but I had to ask.
I’ve got enough baggage to fill an entire Boeing “Dreamliner,” brother, who doesn’t. I’ll for sure check out the podcast.
Thanks again Chris for clarifying.
we used a cool label last year reflecting a 1960’s 70’s theme…It was well received by the people of Dayton. see. http://www.kindnesstogo.com june 2007 blog entry…
seriously good Chris … love it!
Chris - love the idea, we’ve done it for the past two summers during our county fair. Do you mind sharing the cost for the custom labeled water? We looked into it last year, but it was going to more than double our cost.
Thanks, I love your blog and, as a pastor, learn a lot through you sharing your journey.
Scott
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