Just got the email from Inbox Promotions. Here are the hard numbers:
Total Emails Sent = 102,000 within a 30-mile radius of Compass Point
Total Emails Opened = 17,948 or 17.5%
Total Visits To Our Site From The Email = 751 or 4% of the total opened or less than 1% of the emails sent
Total Number Of Butts In The Seats On Sunday = 0
Like I said…the staff is still weighing whether we’ll do this again. No offense to Inbox…I’ve heard great things from other church pastors that had better results. Again…super guys to work with!!!
4 Comments
We did it as well my friend. Three emails and to our knowledge - no traction gained as a result.
I hate email marketing.
We did a telephone campaign once - called like 20,000 homes. Got lots of interest (maybe 100 people) called them all to follow up. The people who came probably escaped from a senior center or something. There was lots of blue hair. When we showed a video that contained a music video by green day some of the ran out the door. We did get one guy who was in his 70’s that stuck around for a few months. We SUCK at marketing!
Hey Elrod -
Could you email me a copy of the promo you sent out when you get a chance? Thanks bro.
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