Several years ago Seth Godin wrote a business book called “The Purple Cow”. Church leaders loved it. The basic idea is that cows all look the same. No one really notices brown cows, white cows, spotted cows, black cows, etc. because we have seen them so much. But if we are driving down a road and saw a purple cow we’d probably slam on the brakes and stare. The basic idea is that businesses…or churches…have to be the first of it’s kind in a market or so different from the “competition” that people will take notice. I personally think the idea is a load of crap for church leaders. As I said in my last post we are not selling brand Jesus or a cup of coffee. We are at war with Satan and his forces. With that in mind I propose we stop thinking purple cow and start thinking gorilla. Actually…guerilla.
In guerilla warfare…heck any warfare…the best battle plan is to find an area of weakness and exploit it. In this battle for God’s Kingdom we have to find the area in our towns, cities, counties and communities that no body is reaching for Christ…and go there. Devise strategic events, outreaches and ongoing relationship building to penetrate those areas where Satan rules. Rearrange schedules, strategies and finances to go reach those areas that no other church, organization or followers of Christ are reaching. Every town or community…no matter the size, location, rural, suburban or urban…has those weak areas to exploit. Think guerilla…not purple cow. This is about seeing people come to Christ…not selling your church or our Lord as a customer product.